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The 10 MedTech Commandments eBook

Within a few hours, this book will give you a perspective about brand launches, growth, commercialization, and brand rehabilitation that most people in the industry don’t have.

Expertise in MedTech is very hard to come by. Most professionals only get a small number of opportunities to build up their professional skill sets. This approach requires decades to develop comprehensive experiences in various commercial situations.

MedTech is fast-paced with continuous and unexpected changes in direction. Training and mentorship are often missing, and senior leaders and trainers have built their skill sets on very limited experiences that cause blind spots. Developing broad expertise requires a variety of experiences in disease states, product categories, or competitive situations.

This book addresses many gaps and shortcomings of our companies and our industry. MedTech commercial leaders deserve access to great training and information to make their efforts driving growth more efficient and effective. Helping patients by bringing new and innovative products shouldn't be a mystery!

The MedTech Ten Commandments will walk the reader through ten critical approaches to commercializing your product successfully.

What you'll get:

  • Why clinical utility is critical and what it is - Page 28
  • Questions to ask when establishing an evidence generation plan so your evidence will be compelling to your customers - Page 75
  • A brand identity self-assessment so you can determine gaps that need to be corrected or built - Page 83
  • How to prepare for medical policy reviews - Page 92
  • The most effective way to create an educational ecosystem - Page 118
  • Why it's critical to become a trusted partner in the treatment of diseases - Page 139
  • And much, much more!

Having the experience of different brands, competitive situations, and market factors to learn different approaches is difficult to obtain. Accelerate your understanding with this book. Purchase today!