MedTech + Mindset Newsletter #030

Happy New Year! and Welcome to the MedTech + Mindset Newsletter!  

If you want to do the simplest and clearest thing to amplify engagement with your customers and targets...it's to focus single-mindedly on their experience.  

Consider making a commitment to ask yourself before every meeting - internal or external...

"What can I do in this short time together to make these people feel like they had a great experience in their time with me?"

You'll come up with specifics that will help you...and you'll change the energy you're bringing to meetings...which is guaranteed to have a positive impact.

1.  How much 'marketing' should you put into your Instructions for Use for a medical product or device?

Insight from Matt Tucker 

As a manufacturer of medical devices, it's important to be mindful of the way in which marketing messages are included in your instructions for use (IFU). While it's important to highlight the features and benefits of your product, it's crucial to strike a balance between marketing and providing necessary information for the safe and effective use of the device.

One reason why it's important to be thoughtful about including marketing messages in your IFU is that the document serves a specific purpose – to instruct users on how to safely and effectively use the device. The IFU should not be used as a marketing tool, as it can distract from the primary purpose of the document and potentially confuse or mislead users.

In addition, including too much marketing language in the IFU can undermine the credibility of the document. The IFU is a technical document that should be written in a clear and concise manner, free from overly promotional language. If the document is filled with marketing messages, it may be perceived as less trustworthy and credible by users.

Another consideration is regulatory compliance. In the medical device industry, the IFU is a critical document that is reviewed by regulatory bodies such as the Food and Drug Administration (FDA). It's important to ensure that the IFU meets all necessary regulatory requirements and does not include any inappropriate marketing language.

So, how can you effectively highlight the features and benefits of your product while still maintaining the integrity and credibility of the IFU? Here are a few tips:

1. Keep the focus on safety and effectiveness: The primary purpose of the IFU is to instruct users on how to safely and effectively use the device. Make sure this information is clearly conveyed and takes precedence over any marketing messages.
2. Use clear and concise language: The IFU should be written in a clear and concise manner, free from unnecessary jargon or overly promotional language.
3. Strike a balance: It's okay to include some information about the features and benefits of your product, but make sure it is presented in a balanced manner and does not distract from the primary purpose of the document.
4. Follow regulatory guidelines: Make sure to follow all necessary regulatory guidelines and avoid including any inappropriate marketing language in the IFU.

In conclusion, it's important to be thoughtful about including marketing messages in your instructions for use for a medical device. Striking a balance between marketing and providing necessary information for the safe and effective use of the device is key in maintaining the credibility and integrity of the document.

2. How can you improve customer experience?

Insight from Matt Tucker 

The power and importance of customer experience cannot be understated. In today's competitive business landscape, providing a positive experience for your customers can make all the difference in whether they choose to do business with you or your competitors.

At its core, customer experience is about how a customer feels when interacting with your business. This includes everything from the initial marketing and sales process to post-purchase support. A positive customer experience leads to increased customer satisfaction, loyalty, and advocacy. On the other hand, a negative customer experience can drive customers away and damage your reputation.

One of the key benefits of a strong customer experience is the ability to differentiate your business from the competition. In a world where consumers have an abundance of choices, a standout customer experience can make all the difference in attracting and retaining customers. Providing a personalized, seamless, and convenient experience can give you a competitive edge and set you apart from the competition.

Another reason why customer experience is so important is that it can have a direct impact on your bottom line. Studies have shown that businesses with a strong customer experience tend to have higher customer retention rates and customer lifetime value. This means that investing in a strong customer experience can pay off in the long run through increased revenue and profitability.

So, how can businesses ensure a positive customer experience? There are a few key strategies to consider.

1. Understand your customers: The first step in providing a positive customer experience is to understand the needs, preferences, and expectations of your customers. This can be achieved through customer research, feedback, and analytics.
2. Make it easy for customers to do business with you: Convenience is key in today's fast-paced world. Make sure your website is easy to navigate, your processes are streamlined, and your customer service is responsive and helpful.
3. Foster a culture of customer centricity: A positive customer experience should be a top priority for every member of your team. Foster a culture of customer centricity by training employees on customer service best practices and empowering them to go above and beyond for your customers.
4. Measure and track customer experience: It's important to regularly measure and track customer experience in order to identify areas for improvement and ensure that you are meeting the needs of your customers. This can be done through customer surveys, focus groups, and other feedback mechanisms.

In conclusion, the power and importance of customer experience cannot be underestimated. By understanding your customers, making it easy for them to do business with you, fostering a culture of customer centricity, and measuring and tracking customer experience, you can create a positive customer experience that will drive satisfaction, loyalty, and advocacy for your business.

If this resonates our sister site Create Next has officially launched the Create Next Method and Community.

If you're a high performer who feels you are trading your happiness and freedom for a professional life that is making you frustrated or bitter...there's a better option.

We work with high performers who are motivated to increase compensation or revenue and eliminate compromising your happiness, freedom, or health.

Hear my story for more!

Thanks, Matt Tucker

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 — Your Friends at the M+M Team.

 
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