Disease state awareness and how to stop overthinking

Welcome to the MedTech + Mindset Newsletter!  

I've been thinking about advice for overthinkers, so there's two things to think about this edition.

 Is It Time to Do Disease State...

Welcome to the MedTech + Mindset Newsletter!

I'd like to extend a big 'thanks' to each and every one of the 30 new subscribers who attended my "Pitch Deck Mistakes...and How to Fix Them" presentation at the DTx West meeting last Wednesday. Your attention and engagement made it a highly...

Welcome to the MedTech + Mindset Newsletter!

I've been thinking about...my talk this week at DTx West and how I created my presentation and ways I ensure that my presentation is fun, interesting, and engaging.

How I prepared for my talk at DTx West this week about Fundraising...

Welcome to the MedTech + Mindset Newsletter!  

I've been thinking about...how to maximize ROI at conferences and tradeshows - because I'm at one right now and have been working with my team to prepare for it for about a month.

Maximizing Your ROI: Trade Show Tips for Generating...

Welcome to the MedTech + Mindset Newsletter!  

I've been thinking about...how important internal and external training is to the success or failure of a medical products company.  I've also been thinking about what I've done right recently...and what needs improvement.

...

Welcome to the MedTech + Mindset Newsletter!

I've been thinking about how I can challenge myself to not fall into the trap of developing strategies and tactics that just repeat what I've done in the past rather than evaluating problems for the best purpose built solution.

1. Maslow's Hammer and...

Welcome to the MedTech + Mindset Newsletter!

I've been thinking about the JPM Healthcare conference, what I learned, and my experience there.

1. How do I build the most a foundation for adoption and revenue in a sustainable way?

Insight from Matt Tucker 

The use of...

Welcome to the MedTech + Mindset Newsletter!

I've been thinking about the JPM Healthcare conference, what I learned, and my experience there.

1. The things JP Morgan Healthcare conference attendees aren't talking about.

Insight from Matt Tucker

If you've been in healthcare products...

Happy New Year! and Welcome to the MedTech + Mindset Newsletter!  

This week I've been thinking about the difference - and desire - to be a King or a Wizard.

1. What's the difference between a king and a wizard?

Insight from Matt...

Happy New Year! and Welcome to the MedTech + Mindset Newsletter!  

If you want to do the simplest and clearest thing to amplify engagement with your customers and targets...it's to focus single-mindedly on their experience.  

Consider making a commitment to ask...

Welcome to the MedTech + Mindset Newsletter! 

This week I've been thinking about how so few people in conversations seek to understand and get curious.  Most people seek to convince - and it hurts them

1.  What to do when a key customer is being difficult...and over the top....

Welcome to the MedTech + Mindset Newsletter! 

If you like the newsletter, please encourage your friends to subscribe here or forward this message.

If you don't find this valuable, feel free to unsubscribe.  

Our sister site Create Next has officially launched...