MedTech + Mindset Newsletter #045

newsletter Apr 25, 2023

Welcome to the MedTech + Mindset Newsletter!

I've been thinking about how many clinicians are left out of traditional Prescriber and User Meetings. I think it's lame... 

 

It's time to talk about a little Medtech.... 

 

and a little Mindset too....

 

 

Revolutionizing Prescriber Meetings: Unleashing the Power of NPs, PAs, and LCSWs in Medical Device Innovation

Insight from Matt Tucker   

Many medical device companies tend to focus primarily on physicians when conducting prescriber meetings, which often leads to the exclusion of other healthcare professionals such as Nurse Practitioners (NPs), Physician Assistants (PAs), and Licensed Clinical Social Workers (LCSWs). This oversight can be attributed to several factors: 

  1. Traditional mindset: Historically, physicians have been considered the primary decision-makers in healthcare, and many companies still adhere to this belief. As a result, they may fail to recognize the growing influence and importance of non-physician healthcare providers in clinical practice. 
  2. Lack of understanding: Companies might not be fully aware of the roles and responsibilities of NPs, PAs, and LCSWs in patient care. This lack of understanding could lead them to underestimate the value these professionals can bring to the table in terms of improving medical devices, patient selection, and disease state education. 
  3. Target audience misperception: Medical device companies might assume that NPs, PAs, and LCSWs have limited influence on device adoption and usage. They may not realize that these healthcare professionals often work collaboratively with physicians and can play a significant role in driving device adoption. 
  4. Resource constraints: In some cases, companies may face limited resources, both in terms of time and budget, for organizing prescriber meetings. This could lead them to prioritize physician participation while neglecting other crucial healthcare professionals. 

 In order to optimize medical device commercialization, promotion, and adoption, it is essential to involve NPs, PAs, and LCSWs in prescriber meetings. Their inclusion can offer valuable insights into patient needs, enhance device performance, and ultimately improve patient outcomes. Additionally, their involvement can lead to stronger relationships with various healthcare providers, fostering collaboration and driving device adoption. 

 

To better understand the importance of involving NPs, PAs, and LCSWs in prescriber meetings, consider the following questions: 

  1. Have you conducted research on the roles and responsibilities of NPs, PAs, and LCSWs in clinical practice, and how they influence device adoption? 
  2. Have you analyzed the specific needs and preferences of NPs, PAs, and LCSWs in terms of medical devices, patient selection, and disease state education? 
  3. Are there any past instances where involving NPs, PAs, and LCSWs in prescriber meetings led to improved device performance, patient outcomes, or increased adoption? 
  4. How can you allocate resources more effectively to ensure the participation of NPs, PAs, and LCSWs in future prescriber meetings? 

 

To effectively include and integrate NPs, PAs, and LCSWs in Prescriber Meetings, consider the following strategies: 

  1. Targeted invitations: Ensure that NPs, PAs, and LCSWs receive targeted invitations to attend Prescriber Meetings. Personalize the invitations by highlighting the specific roles and contributions they can make during these meetings, emphasizing the value of their participation in improving medical devices, patient selection, and disease state education. 
  2. Collaborative agenda setting: Involve NPs, PAs, and LCSWs in setting the agenda for the meetings by soliciting their input on discussion topics, relevant case studies, and best practices. This will not only provide a sense of ownership but also help address the unique needs and perspectives of these professionals. 
  3. Multidisciplinary panels: Create multidisciplinary panels comprising physicians, NPs, PAs, and LCSWs to facilitate cross-functional discussions and collaborative problem-solving. These panels can encourage a diverse range of perspectives and ideas, leading to more effective decision-making and improved outcomes. 
  4. Breakout sessions: Organize small group breakout sessions that specifically cater to the interests and expertise of NPs, PAs, and LCSWs. This will give them an opportunity to discuss their experiences, share their insights, and learn from their peers in a more focused and intimate setting. 
  5. Training and educational opportunities: Offer training sessions and educational workshops that are relevant to the needs of NPs, PAs, and LCSWs. These sessions can cover topics such as new device usage, patient selection criteria, and disease state education, helping to enhance their knowledge and skills, while also increasing their engagement in the overall meeting.  

By implementing these strategies, medical device companies can foster a more inclusive and collaborative environment during Prescriber Meetings, harnessing the collective expertise of a diverse range of healthcare professionals to optimize device performance, patient selection, and disease state education. This, in turn, can lead to improved patient outcomes and increased device adoption. 

 

Discover the 5 Jaw-Dropping Blind Spots You NEED to Know Before Joining a Startup! 

Insight from Matt Tucker   
  1. The Success Mirage: Don't get starstruck by the flashy potential of startups. Remember that behind the glamour, there's a high-stakes game where failure is a real possibility. Keep your expectations grounded, and be prepared to face challenges head-on. 
  2. The Workload Whirlwind: Brace yourself for a wild ride! Startups demand you wear more hats than a milliner and clock in endless hours. Don't underestimate the relentless workload and dedication needed to make a startup thrive. If you're not ready for the whirlwind, you might just get swept away. 
  3. The Culture Trap: Don't let the excitement of a new venture blind you to company culture. It's the lifeblood of a startup, and it'll either fuel your passion or drain your soul. Make sure you align with the values, communication style, and work environment before diving in headfirst. 
  4. The Growth Standstill: Don't get lost in the daily grind and forget about you. In the startup world, personal growth is more than just a perk—it's the key to survival. Be intentional, set ambitious goals, and chase every opportunity to learn and grow. 
  5. The Financial Rollercoaster: Startups can be a high-risk, high-reward game, and your finances might take a wild ride. Be prepared for the ups and downs of startup life by having a solid plan for managing your personal finances during uncertain times. 

 

Be Prepared, Be Bold, and Conquer the Startup World! 

 

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That's it for this week.

 — Your Friends at the M+M Team.

 
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