MedTech + Mindset Newsletter #044

Welcome to the MedTech + Mindset Newsletter!

Bad meetings are exhausting...so here's a framework to explore.

It's time to talk about a little Medtech....

and a little Mindset too....

This week I got tired of meetings, so I created a meeting pyramid.

Insight from Matt Tucker   

Let's face it - most meetings are a massive waste of time. But when done right, meetings can become the rocket fuel propelling your business to new heights. With this killer framework, you can transform dull, time-sucking meetings into high-octane brainstorming sessions that drive exponential growth.

Here's the Meeting Power Pyramid: At the base, you've got 'activities,' followed by 'problems' and 'solutions.' At the apex? The glorious realm of 'ideas.'

1. Activities: Boring updates and progress reports. Essential? Sure. But not worth wasting precious meeting time on. Delegate these to activity trackers or email updates.
2. Problems: Identifying roadblocks is important, but don't get stuck dwelling on the negatives. Meetings should be about moving forward, not looking back.
3. Solutions: Now we're talking. Problem-solving and actionable strategies are where meetings start to flex their muscles.
4. Ideas: This is the sweet spot – the gold mine of innovation, collaboration, and vision that catapults your business into the stratosphere.

By ditching activity talk and embracing technology for routine updates, you can supercharge your meetings and drive your business forward like never before.

The Mind-Blowing Benefits: Embrace this framework, and you'll unleash a tidal wave of game-changing advantages:

1. Solution-Focused Powerhouses: Put solutions and ideas center stage, and watch your meetings transform into a forge for progress, hammering out success after success.
2. Rock-Solid Team Alignment: Unite your team like never before with a laser focus on high-level discussions, turning a disparate group of individuals into an unstoppable force.
3. Leadership That Crushes It: When leaders dive headfirst into solution-focused talks and idea generation, they can amplify the effectiveness of their team, anticipating challenges and crushing them in their tracks and opening up new opportunities for expansion.

It's time to stop settling for mediocre meetings. Adopt the Meeting Power Pyramid and watch your organization soar. Say goodbye to pointless discussions and hello to an era of unstoppable growth, fueled by dynamic, idea-driven meetings.

 Patience Grasshopper, Mastering the Art of Waiting during Product Committee and Medical Policy Approval Processes.

Insight from Matt Tucker  

Getting product committee approval or medical policy greenlit by payers and health systems can feel like waiting for paint to dry - but on a glacier. It's a test of patience, but fear not, intrepid medtech warriors! While navigating this bureaucratic labyrinth, there are concrete actions you can take to keep pushing forward. It's time to turn that waiting game into a winning game.

The Power of Patience: 3 Kickass Moves to Make While You Wait

1. Sharpen Your Marketing Sword: Don't just twiddle your thumbs while waiting for approval. Seize this golden opportunity to refine your marketing strategy. Hone your message, craft irresistible content, and polish your branding until it shines. When the approval finally lands, you'll be armed and ready to take the market by storm.
2. Forge Alliances with Industry Titans: Waiting for approval doesn't mean you're stuck in limbo. Network like a boss and build relationships with key players in the industry. Attend conferences, join forums, and engage on social media. By cultivating strategic partnerships now, you'll have powerful allies when it's time to launch.
3. Train Your Sales Ninjas: Your sales team is the frontline of your business, so why not use this downtime to turn them into an elite force? Invest in skill-building workshops, role-playing sessions, and deep product knowledge training. When the gates of approval finally open, your sales ninjas will be ready to strike.

Conclusion: Waiting for product committee approval or medical policy might feel like an eternity, but it's actually a gift in disguise. Embrace the art of patience and use this time wisely to strengthen your marketing, build powerful alliances, and train a killer sales team. When the approval comes through, you'll be unstoppable. Now go forth, medtech warriors, and conquer!

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That's it for this week.

 — Your Friends at the M+M Team.

 
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