MedTech + Mindset Newsletter #036

newsletter Feb 13, 2023

Welcome to the MedTech + Mindset Newsletter!  

I've been thinking about...how to maximize ROI at conferences and tradeshows - because I'm at one right now and have been working with my team to prepare for it for about a month.

 

Maximizing Your ROI: Trade Show Tips for Generating High-Quality Leads

Insight from Matt Tucker  

Are you tired of attending trade shows and not getting the results you hoped for?

 Don't worry!

 With a strategic plan in place, you can maximize your return on investment (ROI) and generate quality leads that will help grow your business. 

  1. Create Better Leads through Active Engagement and Open-Ended Questions -  The key to successful lead generation at trade shows is to actively engage with attendees. This means being approachable, friendly, and knowledgeable about your products or services. When speaking with attendees, try to ask open-ended questions to get a better understanding of their needs and interests. This will help you determine whether they are a good fit for your product or service and whether they may be interested in becoming a customer. 
  2. Set Lead Generation Targets - Before you attend a trade show, it's important to set clear lead generation targets. This will help you measure the success of your efforts and determine whether you are getting the desired return on your investment. Consider factors such as the size of your booth, the number of attendees, and the competition when setting your lead generation targets. 
  3. Build an Evaluation Process that Includes a Calculation of Your ROI - To determine whether your trade show efforts are paying off, it's important to build an evaluation process that includes a calculation of your ROI. This calculation should include exhibit costs, attendance costs, travel and entertainment, the device or product profit, the leads needed to achieve it, and the ROI you are trying to achieve. By tracking these metrics, you can determine whether you are achieving your desired return on investment and make changes as necessary. 
  4. Track Your Actual Performance and Conversion of Customers from Your Leads - Finally, it's important to track your actual performance and conversion of customers from your leads to determine the effectiveness of your trade show efforts. This information will help you improve for the next trade show, as well as identify areas for improvement in your lead generation and conversion processes.  

In conclusion, maximizing ROI at trade shows requires a strategic approach that includes active engagement, lead generation targets, and a robust evaluation process. By following these tips, you can ensure that you are getting the most out of your trade show investment and generating high-quality leads that will help you grow your business. 

 

 

The CreateNext Exploration Community

Insight from Matt Tucker  

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Our live guided explorations and trainings, Q&A sessions and discussions and sessions will provide the support and resources you need to accelerate your growth.

 

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Take the first step towards achieving your personal and professional growth by joining the CreateNext Community now.

 

Explore the community here. And if you have a question and need to discuss it live, reply to this email.

 

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